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The term SEO stands for Search Engine Optimization. In simple words, it is a way for you to connect your website to search engines. SEO helps you rank your website higher on search engines like Google or Microsoft Bing so your audience can find you easily. Unlike ads, SEO helps connect your website to relevant consumers or users through these search queries. It helps you stay competitive in an ever-crowding digital landscape.
Hubspot explains SEO beautifully in one of its videos. It asks you to imagine the internet as a huge, sprawling city.
Just like any other city, it has homes, larger residential complexes, shopping malls, highways, roads and smaller streets. These are like websites. Some are small with less web traffic while others are the shopping malls, large with a lot of traffic coming in and out. Smaller homes are connected roads, which are the external links.
If you know the address of a home, you can directly go there, similar to typing the URL of a website on a search engine. But, if you don’t know where they are located, you’d have to look it up – that is what SEO does in this context, connect people who are looking for your website to their destination.
Every home, in this sprawling system, has its own connecting features like staircases, hallways and demarcated spaces like different rooms. Think of the rooms as pages on a website and the connecting features like internal links.
How does SEO work you ask? It kind of works like a library. Books are discovered, catalogued into sections they belong to and then placed on their specified shelf, before reaching the hands of a patron.
Through the process of indexing, categorising and ranking, a search engine like Google puts your website on its search results. How does it do that? Through content. Not just content you like to read, but content that your audience is searching for. Always remember that SEO is, at its core, about user experience.
Search engines decide where to rank your website through the relevancy and authoritativeness of what you’ve published.
Depending on what keywords you’d like to rank for, the content you create for SEO has to be relevant to the user. Make sure your content has the right keywords placed seamlessly. Pick the right topics. If done wrong, it can read robotic and pushy, increasing your bounce rate.
An easy way to find what people are looking for in your keyword arena is to go to a search engine like Google and pay attention to its autocomplete and the “People Also Ask” section. Of course, you can also use tools like Moz, SEM Rush and more.
Relevancy and authoritativeness both have to exist in equilibrium, if one is more than the other, you will not get the results you want. We now have an idea of how to make your content relevant, but how does Google decide on rank authority?
Through the process of indexing, categorising and ranking, a search engine like Google puts your website on its search results. How does it do that? Through content. Not just content you like to read, but content that your audience is searching for. Always remember that SEO is, at its core, about user experience.
Search engines decide where to rank your website through the relevancy and authoritativeness of what you’ve published.
But, even if you focus on these 3 points, if it’s not relevant, it won’t be on the top shelf, even if the authority is high. Similarly, if it isn’t authoritative and just relevant, it won’t work. It has to go hand in hand.
The best part about SEO is that it’s cheaper and improves your overall returns which only grow over time. The bad news is, that SEO is slow, cumulative and ongoing. You cannot do it once and then expect to reap the rewards.
An effective SEO will build a strong foundation for your website’s digital presence. By focusing on creating relevant, authoritative, and user-centric content, you can establish meaningful connections with your audience and stay competitive. But while it requires patience and ongoing effort, the rewards of SEO like higher visibility, better engagement, and increased credibility make it well worth it.
Let’s get on a call to figure out the plan for you!
kaunvo helps you build your digital presence through its brand, web and content services.
