BHARCS
BHARCS is an international canine behaviour education academy based on the philosophies of Turid Rugaas. They are revolutionizing the world of canine behaviour education through their trailblazing approach to the way we see dogs.
The school’s education is deeply rooted in empathy and compassion as a way to understand dog behaviour and affect change where required. They’re one of the most interesting brands we’ve ever worked with.
Custom platform to sell digital courses
BHARCS wanted to sell digital courses and live classes that were on their e-learning platform on Moodle.
WooCommerce implementation
We felt that WooCommerce was just the solution they were looking for. Our implementation gave them a flexible and scalable tool that they could use to grow.
We handled the management and security of the server and set up a robust referral platform and event management module.
Real time integrations
To make things even smoother, we made real time integrations on Zoho Mail, Google Workspace and Mailchimp along with the e-commerce store.
We took extra care to make the migrations especially smooth between Wix and WordPress so no classes were missed!
Educating a wider audience
BHARCS never had a problem with subject matter expertise. Their big challenge was strategizing, creating, packaging, and distributing content via social media.
Reaching new people to join the BHARCS way
We loved their ideas and felt that educational content with the never-wavering theme of empathy was the way to meet our social goals.
Our primary focus was Instagram, but the discovery process showed us that the brand’s target audience was more active on Facebook. This led us to increase our focus on their Facebook page and YouTube channel in the social media strategy.
Holistic content marketing
We not only used social as a tool to grow the brand, we brainstormed blogs, designed and produced newsletters for email campaigns simultaneously to have multiple touchpoints of oragnic conversion.
