Doggiliciouus offers canine-nutritionist-designed fresh and customized meals, nutritional consultations, and wellness products for dogs. They’re constantly researching, learning, and innovating their recipes based on the latest in science. All are made with human-grade ingredients that are slow-cooked with love. As parents of two rescued dogs, we love what they stand for and the top-notch quality they bring to our companions.

Scalable e-commerce

The brand wanted to revamp their e-commerce website to help optimize their operations in real time.

So we migrated the site from Wix to a custom implementation of WooCommerce.

We did this while also tweaking the visual identity of the website to a clean and minimalist brand design across all touchpoints.

Multiple storefronts with custom solutions

The brand’s growing needs of modifying its offering and increasing its product menu needed a scalable modular and flexible platform like Woo Commerce.

In order to accomplish brand-specific requirements we set up custom solutions like multiple stores for products & consultations. To cope with the competitive style of the dog food market, we brought in relevant features like distance-based and optimized shipping rates.

Brand awareness

The primary goal of the social strategy was to assist sales and shape brand awareness. They wanted to be approachable to pet parents while reiterating their expertise. 

Educating community

The content strategy was heavily educational with “unpopular” subjects that needed to be broached with sensitivity and backed by credible research.

CLTV focused campaign

We lowered the entry barrier with low-priced products and Taster Packs, focusing on Google AdWords for high search intent and Facebook for retargeting.

Targeting dog owners seeking premium nutrition, particularly for dogs with special needs, resonated well. Instead of free coupons, we used Spin & Win promotions.

This strategy led to a Rs 2 crore turnover in under six months.