Indigrow Kids
Indigrow Kids creates multicultural books, games and songs for young kids.
They help you rediscover the magical universe of different cultures with your little ones. Created by moms and educators, Indigrow is powered by play and backed by science.
Elevating DX on Shopify
Could e-commerce feature rich Shopify offer the capability of a content platform?
Indigrow’s educational content had received a warm response from parents and kids alike. They had digital content on social media platforms. Their offline content (like books) was already on Shopify – they wanted to add an experience of digital content consumption on the site with a subscription based paywall.
What was missing was a cohesive solution that could elevate the experience of engaging with their educational content, as opposed to just buying multimedia individually.
Effortless, intuitive UX
Our goal was for parents and kids to have a fun experience while nurturing identity and celebrating differences in the process.
We worked around the existing architecture using Shopify’s pages, products, templates and permissions.
With the new changes in the Shopify architecture and API, creating user friendly portals became feasible using metafields and Shopify’s Liquid.
Indigrow is targeted towards kids and their parents in a way that brings them closer. And that’s why it was crucial that we create an effortless, intuitive user experience on the site. So we focused on using kid-friendly cues and a visual based navigation throughout this online space.
We built a solid foundation for Indigrow’s future LMS for digital learning as well.
