Ollie
Ollie is a Singapore-based retail brand that helps you better harness the power of essential oils through home, lifestyle, and aromatherapy products. Farm to bottle, its mission is to get you affordable and sustainable choices that you can use daily – no drama. No fuss. No frou-frou. Just pure essential oils.
Ollie is passionate about what they do and their product range is top-notch and smells absolutely divine. Try them out when you can, thank us later!
Flexible, scalable e-com
Ollie wanted a technology that could keep up with their growth. They wanted to revamp the website to match their brand identity while moving away from the limiting and rigid ecosystem of Wix. Something that was a flexible, scalable option that could mirror the well-loved visuals of the brand.
Right off the bat, we felt that a self-hosted e-commerce website would lay the foundation for where Ollie was headed.
Woocommerce felt right. It would give them the ability to use WordPress as a boilerplate and accomplish custom development. The solution would easily transform into a docker on AWS, as they scale across multiple countries.
Ollie was very particular about migrating the existing e-commerce data to the new portal with security and efficiency.
Animated UI = Fascinating UX
Ollie was very particular about migrating the existing e-commerce data to the new portal with security and efficiency.
To match their strong visual identity, we deployed custom development to add in animated UI for a fascinating UX.
The result was a smooth, quick and secure migration and a website as fresh as a daisy!
Consistent presence
Ollie’s inconsistent social was a result of growing pains. For a small business that’s taken off in a big way, they needed us to jump in and take the reigns like an extended team (our favorite way to be!)
Nurturing IG community
Because their primary audience was on Instagram, it was our primary focus.
We continued to maintain a presence on Facebook as well. Our main goals were to keep in touch with the community in Singapore and beyond and engage and educate them while working on organic growth.
We’ve created video content for them, designed and produced newsletters, and edited blogs as part of their content team.
Finding Ollie's tribe
AOV up by 42%
For a growing brand like Ollie, we chose to increase AOV or Average Order Value first. Increasing traffic typically costs money, while increasing AOV does not.
Since there was an Aquisition Cost associated with each order, increasing AOV drove direct revenue and increased profits.
CAC down by 33%
We were able to reduce Ollie’s Customer Acquisition Cost significantly. New orders climbed from 65% to 85% of total revenue. The increase in revenue was by 10x in two years.
Finding Ollie’s tribe
Ollie’s existing audience was niche and we wanted to expand on that. We were experimenting with 6 tests every month, under three categories – Audience testing, Creative testing, and Journey testing. Our findings were partially responsible for the shift in product line focusing on homecare.
SEO: Top 10 listing on Google
As you can probably tell by now, no two clients have the same strategy. Our organic and inorganic plans and efforts work in tandem.
Based on data and findings from our ad campaigns, we found specialised keywords that we could use to help Ollie rank higher on Google searches and become more visible to its customers.