Are you using blogs for growth? You should be
Irrespective of who you are, I’m sure blogs have helped you at some point or the other.
Easy pesto pasta in 10 minutes to How to run a LinkedIn ad campaign, the humble blog does it all.
It can amp up your sales, make your customers come back to buy from you again, and do wonders for your brand persona.
Companies that wrote blogs had 67% more leads every month than those that don’t. Another study found that 70% of people prefer blogs to ads if they want to get to know you.
But that’s not all.
In 1999, 5 years after the first blog was created, there were 23 blogs on the internet.
Currently, there are more than 600 million blogs on the internet out of the 1.8 billion websites. The sooner you start blogging, the better, right?
Talk to your consumer without scaring them off
Let’s face it. Traditional Sales can become bullying.
Modern Marketing believes in holding on to your sales pitch for a while longer than usual.
You gotta sell without selling. Blogs help you do that.
Blogs explain things to you without the jargon.
If written well, they’re simple and easy to understand.
And the thing to remember is, once you find a blog you like, you’ll go back to it again.
What it does for you, it does for your customer too.
Our brand, kaunvo digital writes blogs on content marketing to help readers like you. Meta, I know.
It informs you without the imminent sales pitch coming your way.
Good blogs are a stepping stone to good customer relationships.
Blogging helps humanize your brand
There is nothing that beats a good brand reputation. Blogging imprints, nurtures, and grows this for your brand.
Content marketing relies on selling people your brand – its story and your vision. It attracts them to you, creating an inbound flow of customers.
Blogging is an investment in your branding efforts
It takes patience and time, but it will increase your ROI across the board and there’s data to prove it.
Well written blog and articles help your customers see your brand persona. It humanizes you. At kaunvo, we are big fans of Nike’s approach to brand building through content.
If you’re an SME or a new brand, blogging should be very important to you
When you buy something new, you want to know who you’re buying from. Your consumers do too.
If you use blogs tactfully, they can actually show who you are and why you’re perfect for each other. It makes them trust you.
Why branding is a need and not a luxury for SMEs:
- Consistent brand presentation across all platforms can increase revenue by up to 23%
- For your consumer to remember your brand, all it takes is 5 to 7 impressions
- When a brand shares its values, 89% of buyers remain loyal to it.
- 94% are more loyal to transparent brands.
- Customized content increases brand positivity by 82% among customers
- Unique content would make 61% of people more willing to buy from you
It gets you coveted web traffic
..and who doesn’t want that? Blogs will drive traffic from online searches, provided you do your blogs well.
Right from keyword searches to inserting them seamlessly into the blog, it is important to handle your blogs with care.
These keywords help optimize your website for search engines. In turn, you pop up on the engine when your customer searches for you.
With good SEO practices and regular content, web traffic will increase. More people see you, more people will want to buy from you.
Make sure your blogs are original. Plagiarism doesn’t work well for the brand or the online search.
Did you know?
Titles with 6-13 words attract the highest and most consistent amount of traffic.